Apple just unveiled their ski goggles for the super-rich: Apple Vision Pro, priced at $3499, to be available in early 2024. If you're done reading all the "Here's why you should be using ChatGPT for your event strategy" posts, you can now happily move on to "Here's why every event marketer needs a VR Strategy" posts. Happy days!
Read MoreI’ve been on The Agency Accelerator Podcast hosted by Rob Da Costa. We talked about our media brand Agency Growth Events and our content in the marketing agency space.
Read MoreThis digital checklist provides a range of questions that address the CEO's personal interaction with the digital systems and assets, the organizational structure and the management processes, and advanced technical questions to ask techies. CEOs can use the digital checklist to ensure the right KPIs are tracked for data and digital across their organization.
Read MoreHere’s my speech at the Global Tourism Forum Leaders Summit 2021 where I talked about the effects of travel restrictions on the world of B2B Events.
Read MoreLately, I've been approached by more than a few analysts acting on behalf of Private Equity firms looking at investing in B2B Event businesses.
Read MoreThe ease of achieving the four above mentioned business goals show an exponential difference in favour of Face-to-face versus a video call, whilst the marginal utility of a video call is somewhat questionable in comparison against an audio call.
Read MoreHere’s an interview with me on the importance of Face-to-Face communication
Read MoreThe events industry has finally found its long-awaited burning platform. Whether it be conferences, tradeshows or hosted buyer events, Covid-19 is taking a devastating toll…
Read MoreWhen I saw the press release I was both relieved (that we, people amongst event organisers who thought this would happen someday were right) and also curious on what exactly this meant for our business.
Read MoreWe're living in an always-on, always-connected world which we navigate with our smartphones and yet we give each other pieces of paper when we meet for business...
Read MoreLook at that lonely peak and the emptiness that surrounds it above and make a wild guess what that is...Yes, you're right, that's the yearly web traffic for a B2B tradeshow. I showed this graph in a recent presentation I delivered at the Shanghai CEO Summit and sadly for our industry, no-one was shocked. (by the way, this actually is a real graph from one of our shows)
Read More"What is digital?"
In a recent wave of presentations I've had the privilege of delivering around the globe, I defined "digital" as the new electricity. To us electricity is a natural part of how the world works. It's just there, it just works... Actually, without it nothing (except perhaps bicycles!) would work, yet we don't ever question its mere existence. (sort of a Matrix trilogy existential debate of man vs. machine)
It is unfortunately true that digital is confusing a lot of people in many industries, let alone the exhibitions and events industry. Thus a vacuum is created on what exactly to do about it, on how to handle digital transformation?
Read MoreLast week I had the privilege to deliver the opening speech at the UFI Global CEO Forum. Among many other topics in my presentation, one seemed to become the new catch-phrase of the exhibitions industry: The Handshakes Business
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