An interview on the importance of Face-to-Face

Here’s an interview with me by Juliano Lissoni as part of the Global Tourism Forum in December 2021.

We’ve talked about the importance of Face-to-Face and how the undivided, direct attention of both parties enables them to build trust (from scratch) and solve complex problems together, negotiate and conduct business.

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Marginal utility of Business Events

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A comparative study on B2B interaction